Data Enhancement: What Is It (And Why Is It Important?)

Data Enhancement Services Support Your Organization's Fundraising Strategies

Segment Lists for Written Solicitations and Appeals

Choose from a catalog of attributes including demographics, real estate, wealth, and firmographics with TrueAppend data enhancement services. Enhance your prospect and donor records using the most up-to-date data available in the industry. Information such as generational demographics can help you segment your list and tailor your message for your audience.

Age distribution from a sample TrueAppend report

Identify Major and Mid-Level Donors and Prospects

Support your organization's data-driven fundraising strategies and identify key constituent segments by analyzing reports, charts, and maps. When you run your file through TrueAppend your file processes for free and you get a complimentary TrueAppend Report (here's an example). We also include a free version of our Interactive Map. Use a variety of attributes to identify major and mid-level prospects, and to further refine the segmentation of existing donors.

Major giving decile from a sample TrueAppend report

Understand Wealth

Better understand your donor's capacity to give with wealth related attributes such as home owner, market value range, income decile, net worth decile, and occupation. Data enhancement services can't tell you everything about your donor's ability to give, but they can provide valuable insight. Using wealth related attributes to determine donor capacity will help ensure you make the appropriate appeal and avoid leaving potential contributions on the table.

Income distribution from a sample TrueAppend report

Target outreach to your patrons for specific causes and programs

Donor's have varying interest in and connection to your organization's specific causes, programs, and messages. Put your analysis to work customizing outreach and other elements of your fundraising strategy without any data limitations. We don't believe in traditional pricing models, which often require a high minimum number of records and additional fees to export your data. Instead, TrueAppend provides the same exact data enhancement services as any other provider at a fraction of the cost.

Presence of children distribution from a sample TrueAppend report

Give us a try...

Upload, Paste, or Drag & Drop your data file today for our all-inclusive append services and receive your complimentary TrueAppend Report - no credit card required.

For fully automated hands-off data updates try TrueGivers' CRM Data Hygiene and Enhancement Services.