Don’t Rely on A Single Demographic Provider for Data Appends

Most data append service providers use a single data source for the data appends they provide. TrueAppend is different.

Antenna 6

Rather than relying on one single demographic provider for data appends - like AcxiomExact DataExperianInfoUSAKBM Group, and others - TrueAppend sources data from many different suppliers. We curate each attribute by combining as many sources as possible.   Don't get us wrong - all of those providers are top-notch, but they are for organizations with very large populations and internal processes to handle outliers and manual cleansing.  We've taken those extra steps for you.

We use the best data available to provide the greatest coverage and the highest quality. This allows us to deliver high match rates and attributes with a narrow focus.  It takes about 200 hours to bring a single attribute for use on our platform.

Additionally, TrueAppend doesn't sell any Zip4 or other aggregated data. You get access to all of this for free. This means paid data exported is matched at the address, household, or individual level. You can trust that our output data is representative of your input data, instead of averaged or aggregate data.  We use aggregate and summarized data in our quality control process, which is something we are very serious about.

Net worth decile from a sample TrueAppend report

Our Sources

TrueAppend sources its data from many different suppliers. Our sources include, but are not limited to:

As we work to curate each new attribute, we welcome feedback.  Please do not hesitate to reach out to our team at

Give us a try...

Upload, Paste, or Drag & Drop your data file today for our all-inclusive append services and receive your complimentary TrueAppend Report - no credit card required.

For fully automated hands-off data updates try TrueGivers' CRM Data Hygiene and Enhancement Services.