TrueAppend offers age data appends for segmentation
TrueAppend offers an age append for segmentation - at $10 per attribute per thousand records matched. Our data dictionary defines the information regarding output fields.
Use TrueAppend to segment by age
Using TrueAppend is very simple with our self-service, data enhancement platform. First, upload your file, then, map the required fields, and finally, click "Process". Within minutes, you will have your profile report and can download your age append data.
Our Process
How do we append age to your input data? Our data enhancement process uses name and age reference tables as well as a real-time interpreter using first name and middle name.
Combine age with other attributes to customize outreach
Age is an important factor because it can help you decide how you interact with your prospects. Some rather detailed research has been done on the significance of persons 65 years or older in comparison to younger generations. You can read about this research here: https://www.fungglobalretailtech.com/research/silver-wave-understanding-aging-consumer/.
A donor's connection to your organization and interest in specific programs can often be influenced by generational demographics. Someone just beginning their career has different interests and expectations than someone nearing retirement age. For example, promoting your message to persons over 65 for a Blacklight Slide 5K race, may require you to alter your content somewhat.
Giving level, giving frequency, preference for online giving or direct mail, interest in specific causes or programs, and responsiveness to a particular message can all be correlated to age. The ability to determine age, combined with other demographic information can allow you to properly segment your prospects. Therefore, this allows you to tailor your message for your communications. In addition, customizing your outreach based on multiple attributes will ensure that your marketing efforts are as effective as possible.
Preview your file's age distribution before you purchase
Remember, appending your records for segmentation is easy. TrueAppend allows you to upload and process your file for free with no obligation to purchase. You'll receive a free TrueAppend report that will show you the distribution of all of our attributes across your file. If you like what you see you can export the entire catalog of attributes, or select individual attributes for export - such as age!
Give us a try...
Upload, Paste, or Drag & Drop your data file today for our all-inclusive append services and receive your complimentary TrueAppend Report - no credit card required.
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