Income Data Appends

TrueAppend now offers income data appends for segmentation

TrueAppend offers data appends, including income decile, for segmentation. Pricing is $10 per attribute per thousand records matched. Our data dictionary defines our full catalog of available data attributes.

Use TrueAppend to segment by income decile

Income is an important factor to consider when deciding how you interact with your prospects or donors. An individual's connection to your organization, interest in a specific message, and financial status can often be influenced by income. An income decile append can help determine the content of your outreach, such as which message or program you choose to promote.

Our Process

Appending your records for segmentation is easy. TrueAppend allows you to upload and process your file for free with no obligation to purchase. You'll receive a free TrueAppend report that will show you the distribution of all of our attributes across your file. If you like what you see you can export the entire catalog of attributes or select individual attributes for export such as income decile.

Combine income with other attributes to customize outreach

Interest in specific program or responsiveness to a particular message can be influenced by many factors. The ability to determine income, combined with other demographic information can allow you to properly segment your prospects or donors and tailor your message. Some rather detailed scientific research has been done on the significance of  income in comparison to wealth. You can read about this research here: http://www.visualcapitalist.com/relationship-income-and-wealth/. It is important to know the difference, so you can properly segment your prospects and donors and tailor your message for your fundraising appeals.

When in combination with age, income can become a predictor of wealth. The ability to determine income, combined with other demographic information can allow you to properly segment your prospects. Customizing your outreach based on multiple attributes ensures that your efforts are as effective as possible.

Preview your file's income distribution before you purchase

Getting started is easy. Register for a free account, upload/process your file, and instantly view our complimentary TrueAppend report. If you would like to make a purchase after reviewing the distribution of attributes on your file and estimated cost per attribute, your appended file is available for immediate download.