Free Marital Status Data Appends For Segmentation

TrueAppend now offers free marital status data appends

We are happy to announce that TrueAppend now offers free marital status data appends for segmentation - at no charge, regardless of the number of records and/or file size. Our data dictionary defines the information regarding output fields.

Use TrueAppend to append marital status data

Using TrueAppend is very simple with our self-service, data enhancement platform.  First, upload your file, then map the required fields, and click "Process".  Within minutes, you will have your profile report and can download your free married data.

Our process

How do we append marital status to your input data?  Our data enhancement process uses name and marital status reference tables as well as a real-time interpreter using first name and middle name.

Combine marital status with other attributes to customize outreach

Marital status is an important factor. It can help you decide how you interact with your constituents. Some rather detailed research has been done on the significance of marital status. You can read about The Effects of Race, Gender, and Marital Status on Giving and Volunteering in Indiana.

When in combination with other attributes such as heritage or gender, marital status can give you a plethora of information about your constituent. The ability to determine marital status, combined with other demographic information can allow you to properly segment your prospects and donors, tailor your message, and determine the proper copy, creative, and channel for your  marketing and fundraising efforts. Customizing your outreach based on multiple attributes ensures that your marketing and fundraising efforts are as effective as possible.

To read more about the importance of marital status in fundraising data appends, check out these articles.

• Data Appends: A Guide for Your Nonprofit
• 5 Ways Data Can Enhance Your Donor-Focused Fundraising

Preview your file's attribute distribution before you purchase

Remember, appending your records for segmentation is easy. TrueAppend allows you to upload and process your file for free with no obligation to purchase. You'll receive a free TrueAppend report that will show you the distribution of all of our attributes across your file. If you like what you see you can export the entire catalog of attributes, or select individual attributes for export - such as marital status!